Hey :) I'm Tess Perry, a Brand Director & Social Media Manager creating viral content loops and building and loyal communities.

39M

Monthly Traffic

+550K

Followers

+3.5K%

Engagement

01 — Introduction

I help brands grow through creative storytelling, data-driven strategy, and authentic community engagement.

From meme marketing to total rebrands to multi-channel launches, I focus on making content shareable and building lasting audience connections.

02 — Experience

I manage every stage of social media: strategy, content ideation, scripting, shooting, editing, community engagement, influencer seeding, and growth campaigns.

I also build brands from the ground up: crafting unique identities, voices, and visuals that resonate.

With experience across 40+ DTC brands and campaigns, I combine creative execution with performance marketing to consistently hit ambitious KPIs.

Industries

Pet	more than 30 projects
Wellness	more than 10 projects
Political	1 project

Platforms

Facebook	Instagram
TikTok	X
Pinterest	YouTube

Skills

Social Media Strategy	Branding
Copywriting	Viral Content Creation
Community Engagement	Video Editing

Software

Meta Business Suite	Canva
Sprout	CapCut
Adobe Creative Suite	Final Cut Pro

Social Media Case Studies

Scrimpus the Cat - Founder & Creator

Grew a pet influencer account to 112K+ followers, 20M monthly reach, and 189% engagement rate on Instagram.

Paco and Pepper - Social Media Management

By using a community-first approach and creating viral content, I earned 2.7M organic monthly views and 30% follower growth.

Benebone - Organic Content Creation

Produced organic social content for a leading pet brand, increasing post engagement by 3,475%.

Scott Wiener for Congress - Social Media Management

Scaled a congressional campaign to 350K+ followers and 105M+ impressions while raising engagement rate as the audience grew.

Moonbowls - Community Engagement

Managed community engagement for a national restaurant brand, strengthening customer relationships.

My previous clients

From startups to multinational corporations to elected officials, I've collaborated with over 40 diverse clients, understanding their unique needs and delivering tailored solutions. Working across the pet, wellness, and political sectors has given me deep insights into different industries and their specific demands, making me adaptable to any project.